In a twist of beauty fate, in 2000 Maloy and her rocker husband Zac were expecting their first child, and both agreed they wanted to be full time parents, that’s when this beauty diva turned to her bathroom and realized there was something missing. “I realized I had all these products piling up, and if I had drawers full of random goods, so did other women. I wanted to find a way to combine the slew of products we all think we need into a few simple products that would help women feel glamourous , without having to keep a massive inventory of beauty goods on hand!” After a handful of meetings , she found a chemist who understood her concept, and an independent beauty line was born.

Bella’s formulas and products are constantly praised for their wearability, simplicity and creativity. The talent of its creator, inventive ideas, attention to packaging and presentation, along with an intrinsic style which makes Bella Beauty a brand in for the long haul. "The Bella Beauty customer crosses all categories: from celebrities to moms, to trendsetters and corporate executives-- and they all have one thing in common: they all love simplified fashion and beauty."

Bella girls know make-up should be fun. That idea, along with a good set of brushes, is all you need to make your world Bella beautiful! Check out Bella's latest beauty must haves-- "Kiss Me" Touch & Go Lip Kit and the "Jewel" Touch & Go Make-Up Kit.